The economic future of journalism is yet to be determined. It is difficult to come up with a simple, realistic, and timely answer to this question as well. Everyone knows that journalism looks different now then it did a few years ago. “Nearly half of web-using adults report getting news about politics and government in the past week on Facebook, a platform where influence is driven to a strong degree by friends and algorighms.” The site “Newsonomics” also states how news companies are no longer being “built to last.”
There is a variety of issues to factor the decline of newspapers, but that does not necessarily mean the death of journalism, nor should we automatically assume that this is a bad thing. The article titled “Newspapers and Thinking the Unthinkable” by Clay Shirky offers an interesting insight on the developing and ever-changing medium of today’s journalism. It says, “society doesn’t need newspapers. What we need is journalism.” The article also compares this new technological advancement from printed newspapers to online journalism, to the invention of the Gutenberg printing press. Similar to that advancement, many things changed, but definitely not for the worse. Society and technological customs updated, and people and journalism will learn to adapt and update in our time as well.
The advice that the Poynter article offers is to “manage the digital and legacy businesses separately,” but that seems to be easier said than done. They also mention that news organizations, in order to stay successful and relevant, “establish the digital agency as an independent business.” This also sounds easier said than done. It’s last point of advice (“Don’t give up on print,”) seems to simple and unrealistic. There seem to be other alternatives that need to be considered.